How is this a threat?

Last week NASPA’s blog had a post called “Five Megatrends Threatening Student Affairs (and How to Turn Them Into Opportunities)” written by Laurence N. Smith and Albert B. Blixt. It was an interesting read, but I have to take issue with one of their points.

Trend #3: Changing student demographics

Overall competition for students will increase over the next decade as the number of high school graduates declines while the racial/ethnic/socio-economic makeup of entering students will shift. By 2020, 45 percent of the nation’s public high school graduates will be non-white compared with 38 percent in 2009. Students will be more likely to be the first in family to attend college and will have fewer economic means. In addition, more of those entering college will be foreign-born including immigrants and international students recruited actively by colleges and universities. Adult learners, often with jobs and families, are becoming a greater percentage of the student body. Finally, we are seeing the end of the millennial generation and a new “touchscreen” generation coming to campus. All of these emerging segments have different needs and expectations that have direct implications for what services student affairs needs to provide.

Here’s my issue: how is this a threat to Student Affairs? Now, I understand that they’re trying to make a rhetorical point to springboard into their ways to take advantage of opportunities but hear me out with my issue.

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